It relates to an individual’s ability to determine for themselves when, how, and for what purpose their personal information is handled by others. Protecting privacy is key to ensuring human dignity, safety and self-determination. It allows individuals freely develop their own personality.

Privacy compliance can be a business differentiator for modern companies. Violations risk significant hits to the company’s reputation and customers’ trust, along with significant fines and potential legal action.

An important focus for an organization should be how personal data supports business objectives. To do this, you need to look at privacy and data governance through the lens of contractual obligations, customer expectations, organizational ethics and strategic initiatives, as well as regulatory obligations.